Be Green
Adobe Photoshop, Adobe Illustrator, Adobe After Effects
Be Green is an environmental campaign aimed to motivate people to adopt a more eco-friendly lifestyle.
The campaign materials are designed to be informative while maintaining a friendly tone that the general audience can easily connect with. A bright color palette and a cartoony illustration style is used to grab the attention of passers by and hold it long enough to invite them to explore every corner of poster and digest the message the campaign is trying to communicate. Each illustration is an iteration of the main message of the posters to ensure that people from different backgrounds can relate. The result is a poster (and sticker) series that's fun and memorable.
